Instagram marketing for beginner

Since its launch in 2010, Instagram has taken the social media world by storm.

Its loyal users have closely followed its evolution from a simple photo-sharing app to the massive platform it is today.

With 22 percent of millennial ranking Instagram as their favorite social media platform, it’s no surprise that social media marketing professionals at trendy boutiques and high-end cosmetic companies have flocked to the platform.

Unfortunately, millennial's’ favor for Instagram has been both a blessing and a curse. While many marketers are leveraging the photo-sharing network, even more marketing professionals are focusing their efforts elsewhere, based on the assumption that their audience just isn’t there.

Does that sound familiar?

If this is you, I’m going to tell it to you straight: you’re probably wrong, and, even worse, you may be missing out on a massive opportunity.

Instagram marketing

In this guide to Instagram marketing, we’ll take you through all of the reasons you should be on Instagram. Plus, give you some helpful hints toward building your Instagram strategy, setting objectives, and delivering results.

Let’s get started.

What is Instagram?

Instagram is a photo and video sharing social networking service originally created for smartphones. Since its inception in 2010, the platform has soared in popularity, especially among millennial. It has even created a whole new breed of celebrity, with seemingly every former-contestant on “The Bachelor” becoming the latest “Instagram influencer.”

What is Instagram marketing?

Instagram marketing is the way that brands use Instagram to connect with their target audiences and market their offerings. Recently, it’s gained popularity as an exciting method for brands to show off their cultures, recruit new employees, engage with customers, and show off products in a new light.

Similar to Facebook and Twitter, everybody who creates an Instagram account has a profile and news-feed. Users can interact with one another by following, being followed, private messaging, and commenting on or liking photos or videos. The in-app filters and editing options Instagram offers make the app unique because it was the first app to offer in-app editing to this extent.

Instagram allows users to upload photos and videos to their profile and edit them with various options. Instagram hosts dozens of original filters that users can add to their photos. These preset filters make various changes to photos, including adding light, giving the image a warm or cool tone, increasing or decreasing saturation, and much more. Additionally, users can edit images directly in the platform, as opposed to using a third-party photo editor. If they don’t like one particular filter, they can use Instagram’s editing feature, to individually change the contrast, brightness, structure, warmth, saturation, sharpness, and more.

Here i have presentation for Instagram marketing beginner.
How to grow your Instagram audience organically ? 

Still not on Instagram? What are you waiting for?

I hope this guide left you feeling well-informed on Instagram and its multitude of opportunities for marketers. As the social media platform is regularly releasing new features, be sure to check back to this guide for plenty of updates and even more best practices!

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