Google is always updating its search engine results pages. There is now a new SERP feature called "Explore" that is being discovered by many members of the community.
As this article is published, it is mostly seen in the USA.
What is Explore on SERP?
It is shown at the bottom of the SERP for the query and has a lot of content, almost like Google Search and Discover combined.
It also feels like a new age pintrest with web stories.
How can I see those results?
If you are in the USA you can use queries like "Artificial intelligent", "Oprah Winfrey", "best SEO blogger", and "MLB all star game".
As of now, I haven't found anything new in India. What have you found in your country?
Below is all videos that shows how new explore version is looking like.
OMG, I'm finally back in the test. I see EXPLORE again. It shows up at the end of the SERP for the query and it's visual, contains a boatload of content, and almost looks like the combination of Search and Discover (as noted by @lilyraynyc). I'm keeping the test window open. :) pic.twitter.com/TLgweDheCM
— Glenn Gabe (@glenngabe) July 20, 2022
I'll leave you with this final video of Explore based on a search for "best seo bloggers". I think Google's Explore algo ran out of ideas. Watch the progress (and categories) as I enter Explore and scroll down. Wow. :) pic.twitter.com/BomYOKNRM7
— Glenn Gabe (@glenngabe) July 20, 2022
I wasn't surfacing Explore when searching for people, but then one did surface for Oprah. So it appears Explore is showing up for at least celebrities, I'll keep trying others. Also, Explore has only shown up when there are Short Videos present. Just an observation. :) pic.twitter.com/yofJsTLLBX
— Glenn Gabe (@glenngabe) July 20, 2022
And here's one for @MordyOberstein based on a search for the MLB all star game (which was last night). Explore is wild... I wonder if this will ever fully roll out. Time will tell. Again, I'm keeping that test window open. pic.twitter.com/BevJUzCQUz
— Glenn Gabe (@glenngabe) July 20, 2022
Is it official by google?
There is no official statement shared by google yet.
Can I optimize my content for the new Explore section?
We don't know what optimization is being used and how to get our site over there, so we do not know how those results are appearing.
Here are tweeter threads by @glennglabe who found this a few hours back.
We will update if we find anything new regarding Google's new Explore section.
Good readers always drop comments!!