Real SEO Warriors: Strugglers vs. The Corporate Climbers

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I recently watched "Why Google Search is Falling Apart" by Mrwhosetheboss, and it hit home. His explanation of the struggles with Google’s latest updates and how they’ve changed search results made me think about the SEO industry’s role in this shift. I’ve seen my own work, and many friends’ SEO-driven businesses, face sudden drops in visibility – going from stable to nearly invisible. It’s tough when your whole business hinges on Google, and in a blink, it’s all gone.

What struck me most about the video is the blame placed on the entire SEO industry. But not all SEOs are cut from the same cloth, and it’s not fair to lump everyone together. So, here’s a breakdown of two very different types of SEOs – to help clear things up for anyone feeling a bit lost in the noise of search engines today.

The Successful SEOs: Talking Big, Ranking Big

First, there’s the “Successful” SEO. The guy everyone loves in meetings because he’s the one with “results.” Keywords are ranked, traffic is flowing, and presentations look like a success story on steroids. They know the right things to say, how to impress the bosses, and they know exactly which charts to pull up. Sounds perfect, right?

But here’s the catch. The “Successful” SEO has a few tricks under the hood, and most of them are not about serving the end user. They’ll do anything that pumps up numbers quickly, with no concern about how those numbers really help (or don’t help) users. Their motto? If it ranks, it works. So if ranking a blog post about the “Best Bars in Bangalore” on a bakery website is possible, they’ll do it. Useful to the end user? Not their problem.

They love shortcuts – things like private blog networks (PBNs), backlink farming, and all sorts of black hat tricks. Every loophole in Google’s playbook? They know it. Google algorithm update hits? Their sites feel it the hardest. But they’ll say, “Oh, it’s just Google’s fault!” Then they’ll slide back into work, moving the blame around, like magicians with a disappearing act.

This type doesn’t teach much to their colleagues. Why share the “magic tricks”? They’re more about showing off than helping. They’ll use every tool in the market – SEMrush, Ahrefs, Screaming Frog – and have a dashboard for every little metric. But real value? Not much. They aim for numbers, not quality, and at the end of the day, their work keeps them on the edge because their results live and die by each Google update.

The Strugglers: The Real Warriors of SEO

Then there’s the Struggler. They are the ones quietly putting in the grind, resisting the urge to “game” the system and instead focusing on what’s best for the user. Their keyword research? Thoughtful. They’re after relevance, not just clicks. They want to serve real answers, real solutions, to people searching for them – not gimmicky fluff just to rank.

They spend hours optimizing meta tags, reworking header tags, and fixing technical issues in a way that’ll serve the website’s long-term health. Schema markups, canonical tags, alt tags for images – the whole SEO alphabet soup – these SEOs know it cold and make sure it’s done right, even if it takes longer to show those “winning” results on the traffic charts.

You’ll often find Strugglers deep in Analytics and Search Console, spotting tiny shifts and digging out trends others might miss. They’re the ones flagging tech issues that make dev teams groan, pushing for things like faster page load times, improved mobile experiences, and avoiding duplicate content issues, knowing these will make or break the user experience. And while it might not bring them a round of applause, they do it anyway.

While others obsess over trendy, high-volume keywords, Strugglers focus on understanding user intent. They know the importance of targeting long-tail keywords, so users actually find what they’re looking for, not just a flashy page that bounces in 10 seconds. In their world, it’s about building trust with the search engine – because SEO isn’t a sprint, it’s a marathon.

Strugglers are realists. They’ll openly tell clients and teams, “This is going to take time.” They’ll push back against the pressure for fast results because they know SEO done right doesn’t happen overnight. They’re also the folks who, while not chasing the credit, take the time to educate others on the team. They explain why rankings might dip after a technical error, why content should be updated, or why a change in algorithm might hurt or help.

Their work might not always look shiny, but it’s stable, resilient to Google’s whims. And while they don’t get rattled by each algorithm update, it doesn’t mean they’re not feeling the impact. They know that things outside their control can still shake things up, and that’s why they’re always analyzing, learning, and optimizing. They stay humble but ready to adapt, knowing the SEO landscape is constantly changing.

Final Thoughts

So, here we are, caught in the middle of two very different worlds of SEO. Honestly, I don’t know who’s wrong or right. Sometimes, it feels like the flashy tactics of the Successful SEO get quick results, while the Struggler’s careful, user-first approach is what builds a real foundation. It's confusing, and it makes you wonder which path to take.

The truth is, I can’t see the future of SEO. It feels like we’re all trying to figure it out on the fly. What I do know is that SEO has changed dramatically, and I’ve seen a lot in the last decade. But I’ve never experienced such a massive shift as what we’re witnessing now.

These changes bring a lot of questions. Are we heading towards a better future for users? Or are we just navigating through more chaos? Each day feels like a gamble, and that’s not a comfortable feeling. It makes me think about what kind of SEO we really need. Should we chase trends, or should we focus on real value?

With every update and every algorithm change, we’re left guessing. Will the Successful SEO's quick tricks work in the long run? Or will the Struggler’s honest efforts finally get the recognition they deserve? The landscape of SEO is shifting, and we must adapt quickly.

I just hope this change leads to something good for real users. At the end of the day, they are the ones who matter. If we’re not helping them, then what are we doing? So, as we look ahead, let’s ask ourselves: What kind of SEO do we want to embrace? And how can we make sure our work truly benefits those searching for real answers? The future is uncertain, but the impact we have on users must always be our focus.

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