Things to know in SEO during 2022


This is my last post of the year 2022. I'm glad to have started my newsletter in this year and am able to connect with 6000+ LinkedIn users. It's been 7 months since I started it. I hope you all get something from it, since I discovered a lot of things during the making of this newsletter, which I discussed in a previous post.

You can also subscribe my SEO newsletter.

When I started my journey, there was no one who helped me learn more about SEO - I had to do it myself. I do lots of research and discussion in the SEO community and then share things that might help you in your work.

In order to summarize the whole year, I plan to provide some information or topic names in a few sections.

My top 10 LinkedIn post from 2022

SEO community discussed these topics a lot in 2022

  • IndexNow (or Something Similar)
  • Take Note of MUM to Improve Your Rankings
  • Passage Indexing
  • Core Web Vitals
  • User + Search Intent = Helpful Content
  • Localization of SEO
  • Video SEO Gets Two Dedicated Structured Data
  • Customer Analytics, Retention & Lifetime Value
  • Brand SERP Optimization, Knowledge Graphs & Entities
  • All SEO Is Mobile SEO
  • Assess, Adapt & Execute
  • More Automation
  • SERP Layout & Functionality Changes
  • Long-Form Content
  • SEO Scalability

SEOs or marketers should know these things in 2023

  1. In 2022, SEO will be worth more than $50 billion.
  2. All websites receive 53% of their traffic from organic sources.
  3. Brands with dedicated blogs receive 55% more traffic than those without.
  4. The first page of Google's search results is the only page most people see.
  5. The closing rate of leads generated by SEO is 15%.
  6. On average, Google's #1 search result gets 32% of clicks.
  7. Average word count for the #1 page is 1500 words.
  8. SEO is the best ROI generator for nearly half of businesses.
  9. Paid advertisements are ignored by 86% of people.
  10. Smartphones account for more than half (55%) of global internet traffic.
  11. There are fewer than 10 searches per month for 92% of keywords.
  12. There are 25% of small business websites without an H1 tag.
  13. Semrush and Ahrefs are the two most popular SEO tools globally.
  14. 53% of consumers in the U.S.A. claim that they research products using a search engine before making a purchase decision.
  15. Approximately 60% of Google's first page results have been around for more than three years
  16. Rank Brain, Backlinks, and Content are the three most important factors that determine a page's ranking on Google, according to Andrey Lipattsev (Ex Search Quality Senior Strategist at Google).
  17. About 18% of searchers type a new query before clicking any of the results in their original search.
  18. 25% of businesses spend on mobile optimization as a top technical SEO strategy.
  19. Almost 75% of Google advertising was 3 to 5 words in 2022, while more than 50% of searches were 1 to 2 words. This is sure to make its way into 2023 as well.
  20. Google’s core update in may 2022 led to growth in traffic on websites with AI-generated content.
  21. If a product appears many times in SERPs, half of the users are more likely to click on it.
  22. In general, blog posts with seven or fewer words in their H1 tag receive 36% more organic traffic than those with fourteen or more.
  23. 1.1 billion mobile phone users worldwide will use voice search technology weekly by 2020.
  24. Google picture results have an average click-through rate of 0.21 percent. In addition, this rate varies greatly by industry.
  25. Click-Through Rates increase by 2 to 3 times when brands are connected.
  26. Similar to Voice Search, Artificial intelligence will play a huge role in SEO.
  27. Content in Long-form and Videos in Short form are the way for the future.
  28. According to a recent study by the digital information world, nearly 49% of searches now use Google's "People also ask" feature.
  29. Keeping users on your website is equally important. Make sure it's engaging and intuitive. Be sure to make your website mobile-friendly.
  30. Most of the time YMYL sites got hit by google updates
  31. LinkedIn has become a popular social network for SEO professionals
  32. A lot of experienced SEOs love to share their stories through newsletters
  33. SEO becomes 21 year old now

Sources: Oberlo, Backlinko, Google, Internet Live Stats, StatCounter, Semrush, WordStrea, Search Engine Journal, Stan Ventures, Hubspot, Ahrefs, Demandsage, Think With Google, Zero Web Limit, SEO Tribunal, 99signals, & exploding topics.

You just seen broad overview of SEO in 2022 and how it will be in 2023.

Thanks for reading this, I am also planning to create what things we can expect in SEO in 2023. What do you think about it?

Have something you’d like us to discuss? Send me a note on Twitter, LinkedIn or to my email:


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